Everyone Is Such A Rebel
Echoing the aesthetic of an eye exam chart, the text cascades from large to small, playing with the recipient’s natural curiosity and defiance. Just as an eye chart test, called the Snellen Eye Chart, visual acuity, this shirt tests a person’s rebelliousness and sense of humor.
You’re told not to proceed, yet the design inherently draws you in. Suddenly, you’re both the eye test patient and the mischievous rule breaker. The shirt brilliantly links the realm of ophthalmology with a playful social experiment, reminding us that sometimes, breaking the rules can be as harmless and fun as reading the next line on a shirt.